MKT-Ethics and Crisis Mgt

Please read this document how to prepare for a case study first:

How to Prepare for a Case Study.pptx

Then read the case study using the above document as a guide:

HBR Tylenol Case.pdf

Remember: You are not allowed to bring in any information that is not explicitly stated in the case study into the class discussion.

Here are the slides for the class:

Ethics and Marketing Student.pdf