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Ms. Devinyl (Devy) Schonfeld
Faculty Member- My Classes Bio

Member Of
Marketing - Faculty

My Pages
Welcome
Syllabus
Assignment 0
Assignment 1
Assignment 2
Assignment 3
Assignment 4 and 5
MKT Plan Information
Mid Term Exam
Careers in Marketing
Chapter 1
Chapter 2
Chapter 4
MKT-Ethics and Crisis Mgt
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9 - Digital Mkt
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapters 15 & 16
Learning Styles 1
Class Questionnaire
MBTI and Multiple Intel
Quizzes
Guest Speakers
Assignment Cover Page

Contact Info
Extension: 4059
Phone: (818) 364-7600 Ex. 4059
Email: Send Mail
Location: CMS 105

Office Hours:
Tue: 10:00-10:30
Thu: 10:00 -10:30
Or By Appointment.

MKT-Ethics and Crisis Mgt

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Please read this document how to prepare for a case study first:

How to Prepare for a Case Study.pptx

Then read the case study using the above document as a guide:

HBR Tylenol Case.pdf

Remember: You are not allowed to bring in any information that is not explicitly stated in the case study into the class discussion.

Here are the slides for the class:

Ethics and Marketing Student.pdf

 


Profile Updated 12/4/2015 Profile Views: 32081. Page Updated 2/22/2016
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