Use experts in the field you’re speaking about (books, articles, personal interviews, surveys)
Use Library Data Bases or refined search on google (cite: edu topic, or cite: gov topic narrows your search to websites only with that ending.
Easybib.com is an easy way to format your sources in MLA style for your works cited page
Citing sources- if an individual, tell us their title, or expertise (According to investment wizard Warren Buffet… or According to attorney Janet Reno) If citing an organization, make sure you tell us the entire name the first time (According to the Automobile Association of America, or AAA….) If citing a website avoid saying, “According to www.cdc” say, “According to the website of the Center for Diseases Control…”
How do you know what to cite? There are two rules: anything that isn’t your own thinking or that isn’t common knowledge should be given credit especially in the works cited.
Never, Never, Never cite Wikipedia. You may use it to find other sources, but don’t cite it or put it in your works cited page. It is not a reliable source.
Let the audience know whether you are quoting or paraphrasing the source.
Always tell the audience where statistical information is from
Use sparingly. Put them in print if they are really important. Or repeat them
Use current and reliable stats.
Use comparative visuals instead of numbers whenever possible. For example, instead of telling us how many cubic feet Lake Tahoe has, tell us” Lake Tahoe, is so deep, that if it were emptied, it would cover the entire state of California with a foot of water.” The audience can visualize it. It brings the volume to life much better than the numbers would have.
People are motivated by different things. Some are seeking growth, love and conversely, some are seeking to avoid pain or fear of pain. Motivational speaker, Anthony Robbins believes that love and fear of pain are the two most powerful motivators. Another way to think of this is by showing the pros and cons of a topic. For example, if you’re trying to convince someone to quit smoking, you would tell them the benefits they will have in their life if they quit smoking, (longer life, healthier life, energy, smelling good). You would also tell them the cons, the bad things that are going to happen if they don’t quite smoking (tongue cancer, lung cancer, heart attacks, oxygen machine, shorter life)
The ancient philosopher Aristotle believed that persuasion was most likely to occur when it hinged on three elements: ethos, logos and pathos. Ethos had several meanings. It is the root word for ethics and included the concept of being competent in your field, as well as looking out for the welfare of others rather than your own self interest. Ethos means trust. Aristotle believed this was the most important of the three elements. If you trust someone, you are willing to listen to them and consider what they are saying. The second element was logos, which stood for logic. That would be established by using scientific studies and factual evidence. The third element was pathos, or passion, emotion. Heart-wrenching stories evoke emotions which compel people to change their opinions about things.