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Academic Disciplines
Los Angeles Mission College > Academic Disciplines > Marketing
Marketing
BUSINESS AND LAW DEPARTMENT

1 PRINCIPLES OF SELLING
Prerequisite: Marketing 21 | Lecture: 3 hours. CSU 3 UNITS
Emphasizes how to structure a complete professional sales presentation in the proper psychological sequence for maximum motivation appeal. Makes an analysis of the product knowledge, prospecting, and how to start the sale, demonstrate, handle sales objections, and close the sale.

3 SALES MANAGEMENT
Prerequisite: Marketing 21 | Lecture: 3 hours. CSU 3 UNITS
A course designed to provide students with an understanding of the key decisions required of the sales manager to establish an effective sales organization.

21 PRINCIPLES OF MARKETING
Prerequisite: None | Lecture: 3 hours. CSU 3 UNITS
A course designed to provide the student with a lively and comprehensive introduction to concepts and principles of marketing from a marketing manager perspective. It outlines the problems and decisions that marketing managers encounter in selecting an attractive target market.

24 MARKETING PROBLEMS
Prerequisites: Bus 15, Marketing 21 | Lecture: 3 hours. CSU 3 UNITS
This course is designed to permit students to do marketing research (library, Internet, and field research) on marketing problems or opportunities of their own interest with the advice and guidance help and support of the instructor.

31 RETAIL MERCHANDISING
Prerequisite: None | Lecture: 3 hours. CSU 3 UNITS
Course covers the retail operation including a study of store location, layout, organization, merchandise buying, pricing, stock planning and retail sales promotion. Personnel duties and responsibilities are also studies including the tasks of all personnel.

485 INTERNET RESEARCH
Prerequisite: None | Lab: 2 hours. CSU 1 UNIT RPT2
Internet Research teaches how to use search engines; basic and advanced searches with Boolean and proximity operators; how to locate materials in various content fields; how to critically evaluate these sources; and how to use and cite electronic sources.

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