 Marketing |
| Courses in the area of Marketing are organized to equip students to analyze marketing situations and develop workable marketing strategies that will effectively meet its customers needs and build customers relationships. |
| Faculty |
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| Degrees & Certificates |
| EDUCATIONAL PROGRAM: Associate in Arts - Marketing |
The courses in the Marketing curriculum are designed for those students who wish to enter the field of marketing. The program not only provides training for a beginning career as a manufacturer's, wholesale or retail salesperson, retail buyer; and advertising account manager, but also helps the student see marketing through the eyes of the marketing manager.
The
curriculum listed below provides an in-depth understanding of how to interact with customers, competition, suppliers, distributors and government. It is also designed to encourage the student to add breadth so the
program by completing all recommended electives. Always consult a counselor for information on graduation requirements. |
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| FIRST SEMESTER |
UNITS |
| Bus 1 - Introduction to Business |
3 |
| Bus 31 - Business English |
3 |
| CAOT 82 - Microcomputer Software Survey |
3 |
| Marketing 21 - Principles of Marketing |
3 |
| Graduation Requirements and Electives |
3 |
| |
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15 |
|
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| SECOND SEMESTER |
UNITS |
| Acctg 1 - Introduction to Accounting 1 |
5 |
| Mgmt 2 - Organization and Management Theory |
3 |
| Marketing 1 - Principles of Selling |
3 |
| Graduation Requirements and Electives |
6 |
| |
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17 |
|
| |
| THIRD SEMESTER |
UNITS |
| Business 32 - Business Communications |
3 |
| Business 15 - Business Statistics |
3 |
| Economics 1 - Principles of Economics I |
3 |
| Graduation Requirements and Electives |
6 |
| |
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15 |
|
| FOURTH SEMESTER |
UNITS |
| Business 5 - Business Law I |
3 |
| Finance 1 - Principles of Finance |
3 |
| Graduation Requirements and Electives |
9 |
| |
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15 |
|
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| RECOMMENDED ELECTIVES |
|
| Mgmt 31 - Human Relations for Employees |
|
CAOT I - Keyboarding I
or
CAOT 84 - Microcomputer Office Applications |
|
| Sociology 11 - Ethnic & Racial Minorities in the U.S. |
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| Course
Schedules (Fall 2007) |
|
Check back for the Fall schedule. |
| Course Descriptions |
| MARKETING 001 |
| PRINCIPLES OF SELLING |
| (CSU) 3 UNITS |
|
|
| Prerequisite: None. |
Lecture 3 hours. |
Emphasizes how to structure a complete professional sales presentation in the proper psychological sequence for maximum motivation appeal. Makes an analysis of the product knowledge, prospecting, and how to start the sale, demonstrate, handle sales objections, and close the sale. |
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| MARKETING 003 |
| SALES MANAGEMENT |
| (CSU) 3 UNITS |
|
|
| Prerequisite: Marketing 21. |
Lecture 3 hours. |
A course designed to provide students with an understanding of the key decisions required of the sales manager to establish an effective sales organization. |
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| MARKETING 021 |
| PRINCIPLES OF MARKETING |
| (CSU) 3 UNITS |
|
|
| Prerequisite: None. |
Lecture 3 hours. |
|
A course designed to provide the student with a lively
and comprehensive introduction to concepts and principles of marketing from a marketing manager perspective. It outlines the problems and decisions that marketing managers encounter in selecting an attractive target market. |
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| MARKETING 024 |
| MARKETING PROBLEMS |
| (CSU) 3 UNITS |
|
|
| Prerequisite: Bus 15, Marketing 21. |
Lecture 3 hours. |
| This course is designed to permit students to do marketing research (library and field research) on marketing problems or opportunities of their own interest with the advice and guidance help and support of the instructor. |
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| |
| MARKETING 031 |
| RETAIL MERCHANDISING |
| (CSU) 3 UNITS |
|
|
| Prerequisite: None |
Lecture 3 hours. |
| This course covers the retail operation including a study of store locations, layout, organization, merchandise buying, pricing, stock planning and retail sales promotion. Personnel duties and responsibilities are also studied including the tasks of all personnel. |
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