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Los Angeles Mission College > Academic Disciplines > Business > Marketing
School  of  Business
Marketing Marketing
Courses in the area of Marketing are organized to equip students to analyze marketing situations and develop workable marketing strategies that will effectively meet its customers needs and build customers relationships.
Faculty

Bernal, Vilma - Professor

Lampert, M - Instructor

Rush, Cleveland - Associate Professor

Degrees & Certificates
EDUCATIONAL PROGRAM: Associate in Arts - Marketing

The courses in the Marketing curriculum are designed for those students who wish to enter the field of marketing. The program not only provides training for a beginning career as a manufacturer's, wholesale or retail salesperson, retail buyer; and advertising account manager, but also helps the student see marketing through the eyes of the marketing manager.

The curriculum listed below provides an in-depth understanding of how to interact with customers, competition, suppliers, distributors and government. It is also designed to encourage the student to add breadth so the program by completing all recommended electives. Always consult a counselor for information on graduation requirements.

 
FIRST SEMESTER
UNITS
Bus 1 - Introduction to Business
3
Bus 31 - Business English
3
CAOT 82 - Microcomputer Software Survey
3
Marketing 21 - Principles of Marketing
3
Graduation Requirements and Electives
3
 
------
15
 
SECOND SEMESTER
UNITS
Acctg 1 - Introduction to Accounting 1
5
Mgmt 2 - Organization and Management Theory
3
Marketing 1 - Principles of Selling
3
Graduation Requirements and Electives
6
 
------
17
 
THIRD SEMESTER
UNITS
Business 32 - Business Communications
3
Business 15 - Business Statistics
3
Economics 1 - Principles of Economics I
3
Graduation Requirements and Electives
6
 
------
15
FOURTH SEMESTER
UNITS
Business 5 - Business Law I
3
Finance 1 - Principles of Finance
3
Graduation Requirements and Electives
9
 
------
15
 
RECOMMENDED ELECTIVES
Mgmt 31 - Human Relations for Employees
CAOT I - Keyboarding I
or
CAOT 84 - Microcomputer Office Applications
Sociology 11 - Ethnic & Racial Minorities in the U.S.
Course Schedules (Fall 2007)
Check back for the Fall schedule.
Course Descriptions
MARKETING 001
PRINCIPLES OF SELLING
(CSU) 3 UNITS
Prerequisite: None.

Lecture 3 hours.

Emphasizes how to structure a complete professional sales presentation in the proper psychological sequence for maximum motivation appeal. Makes an analysis of the product knowledge, prospecting, and how to start the sale, demonstrate, handle sales objections, and close the sale.

 
MARKETING 003
SALES MANAGEMENT
(CSU) 3 UNITS
Prerequisite: Marketing 21.

Lecture 3 hours.

A course designed to provide students with an understanding of the key decisions required of the sales manager to establish an effective sales organization.

 
MARKETING 021
PRINCIPLES OF MARKETING
(CSU) 3 UNITS
Prerequisite: None.

Lecture 3 hours.

A course designed to provide the student with a lively and comprehensive introduction to concepts and principles of marketing from a marketing manager perspective. It outlines the problems and decisions that marketing managers encounter in selecting an attractive target market.
 
MARKETING 024
MARKETING PROBLEMS
(CSU) 3 UNITS
Prerequisite: Bus 15, Marketing 21.

Lecture 3 hours.

This course is designed to permit students to do marketing research (library and field research) on marketing problems or opportunities of their own interest with the advice and guidance help and support of the instructor.
 
MARKETING 031
RETAIL MERCHANDISING
(CSU) 3 UNITS
Prerequisite: None

Lecture 3 hours.

This course covers the retail operation including a study of store locations, layout, organization, merchandise buying, pricing, stock planning and retail sales promotion. Personnel duties and responsibilities are also studied including the tasks of all personnel.
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