| Presentation
Instructions |
| Marketing
Plan: Your goal is to develop a comprehensive and creative marketing
plan on any “product” you or your group chooses. |
| |
| Presentation
Part 1 - Time: 5-10 minutes |
| Goal
of presentation: |
| » |
Brief
description of the product and company. |
| »
|
What
direction is the group heading regarding “target market” |
| » |
Types
of methods/resources used to accomplish research |
|
| |
| Presentation
Part 2 – Time: 20-25 minutes |
| Goal
of presentation: |
| »
|
Thorough
description of the marketing plan outcome: |
| |
| 1.
|
Company
background |
| 2.
|
Company
objectives and goals |
| 3.
|
Product description |
| 4. |
Customer’s
needs |
| 5. |
SWOT analysis |
| 6.
|
Target Market analysis |
| 7.
|
Segmentation |
| 8.
|
Marketing Mix (4 P’s) |
| 9.
|
Marketing
concept |
|
|
| |
| General
Instructions |
| »
|
Stay
within the time limits |
| » |
Every
member of the team must present during the presentation |
| » |
You
may provide handouts, flyers, etc. to the classmates |
| » |
Your
may use PowerPoint presentation, transparencies or other equipment
to make the presentation |
| » |
One
Paper is required for each group due after the final presentation.
The paper must address all the questions provided in this handout.
Paper must be between 7-15 pages. |
|
| |
| Paper
Outline: |
| 1.
|
Cover Sheet |
| 2. |
Table
of Content |
| 3. |
Company background |
| 4. |
Company objectives and goals |
| 5. |
Product description |
| 6. |
Customer’s needs |
| 7. |
S.W.O.T. analysis |
| 8. |
Target Market analysis |
| 9. |
Segmentation |
| 10. |
Marketing Mix (4 P’s) |
| 11. |
Marketing concept |
| 12. |
Graphs
and Handouts |
|
